A Google Ads MCP connector lets you manage your Google Ads campaigns directly from a Claude AI conversation — no dashboards, no exports, no copy-pasting. This guide explains how it works and which connector to use.
The connector on this page is ADS MCP by Anderseen Digital — first month free, $9.90/mo after.
MCP (Model Context Protocol) is an open standard from Anthropic that lets Claude AI connect to external tools and data sources. A Google Ads MCP connector gives Claude access to your Google Ads account — so you can manage it through conversation.
Authorize the connector with your Google account, add the connector URL to Claude, and you're done. No recurring setup, no CSV exports.
Ask Claude about campaigns, keywords, spend, or performance. Claude queries your live Google Ads data and explains what it finds in plain English.
With a write-capable connector, Claude can create campaigns, add keywords, pause ad groups, and more — after you confirm. All changes are logged.
Most connectors are read-only reporting tools. Only a few can actually create and manage campaigns.
Prices and features as of September 2026. Check each provider's website for current pricing.
These are real prompts that work with ADS MCP connected to Claude. No special syntax needed.
Audit my campaigns — what keywords are wasting budget?
Claude pulls keyword-level data and identifies low-quality score terms, high CPC with zero conversions, and irrelevant search terms.
Find searches from Search Console that I'm not bidding on.
Claude cross-references organic queries against active keywords and returns the gaps sorted by search volume.
Create a Search campaign for trail running shoes with 3 ad groups.
Claude builds the structure, writes the ads, and creates the campaign PAUSED — ready for your review before anything goes live.
Pause all ad groups with CPC above $5 and no conversions last 30 days.
Claude lists the ad groups, waits for your confirmation, then pauses them in one go.
This video shows creating an ADS MCP account, connecting Google, adding the connector to Claude, and building a Search campaign from a keyword gap analysis.
Full setup takes about 3 minutes. Works with the free Claude plan.
Google publishes an official Google Ads MCP server — but as of mid-2026 it is still experimental, strictly read-only, and aimed at developers. It requires a Google Cloud project, a developer token, and OAuth credentials that most marketers have never set up. There is no Google Ads app to install in Claude's connector directory.
If you're a developer who wants to run your own server and only need read access, the official MCP is free and technically sound. If you're a marketer who wants to actually create and manage campaigns without touching a command line, a hosted connector like ADS MCP is the practical choice.
ADS MCP connects Claude to your Google Ads account in 3 minutes. Create campaigns, find keyword gaps, audit spend — all in plain language. First month free.
No credit card · Works with free Claude · Unlimited Google Ads accounts